Jessica Rich had taken over Giuseppe Zanotti’s former brick and mortar location inside the Beverly Center in Los Angeles. The new location will provide the brand with easier and faster accessibility to new and existing customers due to the mall’s heavy traffic flow. To take advantage of this and in the designer’s continued efforts to support up-and-coming designers, Rich will offer space in her new location to showcase and sell other brands she loves and believes in, alongside her own. This empowering gesture, will elevate the status of younger brands by having their work physically displayed and launched in front of a new audience. Recently having her brand featured in Elle’s list of 34 Black-Owned Shoe Brands for Women, the CEO understands, firsthand, the importance of supporting Black owned businesses through amplifying their consumer reach. “As a successful, Black-owned brand I feel a tremendous responsibility to address business issues that my brand has faced in order to help eliminate them for future designers,” CEO said. Rich continued stating, “I feel empowered to be able to use my own brand’s success to leverage other designer’s work.” To apply to have your brand considered for display, visit HERE.