March 30, 2019 1 min read

Jessica Rich Collection, a women’s footwear and clothing brand that counts the Kardashians and Jennifer Lopez among its A-list clientele, is getting into the men’s footwear business. On April 1, the label — designed by former reality television star and fashion aficionado Jessica Rich — will release its first men’s shoe: an exaggerated high-top leather sneaker with gold midsoles and outsoles. The made-in-Italy footwear, available in both black and white, is accented with gold eyelets and will retail for $249 on The line — another low-top style is coming down the pike — is inspired by the brand’s own royalty-focused aesthetic (its logo is a crown with the initials JR  underneath) as well as a recent social media frenzy around whom should be dubbed the king of R&B. Rich checked off both boxes: She named her men’s collection “I Am King” and tapped ‘90s R&B singer and songwriter Jon B as the face.