Wow time flys..... My last blog was July 8, 2020 and even then I was not keeping up with it as much as I used to. I started my blog back in 2014 when I turned 30 years old. I wanted to give my audience a little more of who I was and how I really lived my life. Sometimes social media only gives us so much from a Instagram post and a few stories. Well lets catch you up on the last year and half! so much has happened. I had a retail store on Melrose that I opened in summer of 2018 that was going really well for the first year. It was my first location and my customers really loved that we had a place to touch and feel the shoes in person. Fast forward to 2020 the Pandemic was such a shock to the world most stores on Melrose closed down including mine. We were ordered to stay home in our homes so there was no reason to have retail hours. My staff and I still operated from the store and still shipped out all online orders and handled customer service. My landlord was also so nice and gave me a 20% discount on the rent that I still had to pay even though we were not open. I one day got a call from a friend who had a store at the Beverly Center which is one of the most known malls in LA. She said they had a lot of empty stores and she was confident if I moved I would get an amazing covid deal on it. I went right away and took a look at the places that they did have available. The staff there showed me the available stores they said " we have the perfect location for you" He walks me to floor 7 where all the Luxury brands were, I was thinking what store does he want to give me?! We get to Fendi and then Tiffanys and next to Versace he bends down to open the store that was behind a white door. In my head I was thinking to myself wasnt this the Giuseppe Zanotti store!? Then we walk in and sure enough it was...he said " I thought this would be the perfect store for you since you sell shoes". I swear I wanted to faint.... Never in the history of my short 3 years of selling and designing shoes did I think I would be taking over a legend who has been around for so long who has stores all over the US! I said to him I LOVE IT! BUT HOW MUCH? He said he would give me a deal I could not refuse. That day I got the lease and yes the price was beyond great because of covid so I signed it immediately for one year. Giuseppe Zanotti closed all of his US stores and it was a blessing for me being able to fill such huge shoes in that space. My lease was still on Melrose and I had to break it to my landlord that I would be leaving for a really big opportunity and he understood and let me out of my lease. I got my keys Oct 1, 2020 and we had sooo much moving to do to prepare for my new opening. With all of the covid rules I was not able to do a grand opening event or anything but we still let our customers know we had moved and the new location was so exciting. I was in between Versace and Fendi across from YSL and Gucci. I started my shoe line in summer of 2017 for fun never thinking I would be where I am today. It has been such an amazing journey full of learning experiences and so many hurdles but it has been so rewarding and I couldn't be happier with my brand and my life. Shortly after we opened the weekend of black friday 2020 my staff gets a phone call. She comes back to the office and says" Jessica Nordstroms just called they wanted to see if you wholesale". I said to her WHO JUST CALLED?!!!! I remember running back and forth in my office 50 times and screaming. I immediately called them back and the buyer said she has been trying to get a hold of me all summer. I said how? she said she was calling the Melrose number and since we were not there much we never saw the call. She said she wanted to get an order in right away for Nordstroms online and 5 stores. I was on the phone secretly crying with tears down my face trying to keep my cool and talk at the same time. This was GOD and something he knew I wanted this for so long but I knew I was not ready yet for it back then. We had no idea how to work with retail stores. I was in Macys before once for a pop up at one location in Detroit but this was a whole new bigger situation. Nordstroms sent over the first order to us and I fell on the ground the amount of shoes I had never produced at once. I called my factory immediately to insure we could get it done in the time line they requested. Sure enough they said yes no problem. Fast forward we got the shipment in about 2 months and shipped it out to the stores. I launched in summer of 2021 in NYC, LA THE GROVE, MIAMI, VEGAS, & HOUSTON stores. I remember searching my shoes on their website and there I was pulling up next to Jessica Simpson and brands that have been around for ages. That is when it all set in...... I made it.... I felt I had already made it with the countless celebs and women and customers in my shoes but this was a different made it. I was now nationally known as a real shoe designer. All the sleepless nights hard work and sacrifice had really paid off. I have worked so hard since leaving my family in 2006 from Michigan to me moving to NYC ALONE to try to figure out what I wanted to be. Then to move from NYC to LA alone again in 2010 to continue the 15 mins of fame I had from the VH1 show I did back in 2008. I just let one thing lead to the next and here we are. I do miss my family back home and I have missed so many moments with them and years building my brand. Its not always easy as a self made person the rewards are amazing but you have to also give up so much. Since Nordstroms our expansion from 5 stores to 20 as of December 2021 we were also approached by DSW which I am also now sold at as well. We also just launched at Bloomingdales in November 2021. This is all a dream come true and I couldn't have been more excited to set the example for others who felt like I did that this was impossible a new brand to now be sitting next to brands we have known to trust for years. I want to be the girl who tells you to never give up and ANYTHING IS POSSIBLE. If you build it they will come! Never loose sight of who you are and where you want to be! It will all happen for you when you least expect it. I PROMISE XOXO JESSICA RICH
Being in Los Angeles is definitely an advantage and I know this place is a travel destination for over 75% of the people in America. I’ve lived here for 10 years now and sometimes it take advantage of being here so I decided to do a staycation at one of the best hotels in California NOBU HOTEL in Malibu. Not only is it next to the famous Nobu restaurant but I really loved it because it was very very small boutique minimal rooms very minimal staff it felt like I was at home. I really really loved the balconies that face the beach and the breakfast was really good they have fireplaces on their balconies as well. The soaking tub was to die for it was literally like a big box that you just sitting in the water overflows onto the ground if you have a chance to stay here in Los Angeles please make a stop I promise you won’t regret it!
I heard SOOO much about this resort company SECRETS from lots of my friends who visit Mexico on The regular. I decided to look them up on the Internet and I found that they have numerous locations across the world. But it gets better most of the properties are all inclusive which means all of your food and drinks are included with your stay. I decided to check out Cabo family goes because it’s close to Los Angeles and only a couple hours flight time. This was my personal birthday trip to myself because I work so much I never really get time for myself. The property was absolutely gorgeous the rooms were beyond what I imagined in person. They had really really nice soaking tubs and the food was superb. What I like the most about the hotel is they had over five different restaurants on property that you can make reservations for every night and all the food was delicious! The gym is also incredible very clean and tidy. I can’t wait to visit Cabo San Lucas again and I’ll definitely check back at another secrets resorts because they have multiple locations throughout Mexico.
My brother and I grew up together and used to have lots of family trips as kids. Well life happened and I moved away to NYC in 2006 to pursue my dreams and have been gone for 14 years. He of coarse has visited me in NYC and LA but we have not had a real vacation in 20 years. So I decided to take him to SOUTH BEACH MIAMI! I have not been to Miami in yearsssssss but when I do go I always stay at my favorite hotel SHORE CLUB on Collins ave! I love this hotel and this is is why because people always ask me why of all hotels. LETS START FIRST the drinks at the pool one of the best called the shore club martini! Its so good on top of that I love smaller boutique hotels to wear I feel more at home and taken care of. The location is perfect right in the middle of everything. The showers also have really cool tubs inside of them. I took this epic photo inside of it fully dressed I was so sad I was leaving back to LA I figured I would go out with a bang! If your looking for a great hotel with a great vibe and amazing food and service check out the Shore Club.
COUNT YOUR BLESSINGS 💕 I know there’s mixed emotions going around especially now regarding everything that’s going on with the world but always remember things could be worse... your mind is a powerful thing so just try to remain positive and think about the positive outcome of the all of this instead of the negative. 1. Use this time to get lots of rest ...me I’ve gotten more rest than I ever have in the past 2 weeks than in my whole life ..so that is positive taking care of the body is very important in this type of situation2. Be thankful for the orders that you are getting instead of the ones that you’re not if you are a business some money is better than no money. 3. If you have been laid off from your job I understand it’s frustrating and very stressful but use this time to maybe create something or start something that you can use to flourish on your own who’s to say going back to the job is going to be a good thing this could be the time to start your own business maybe it’s God‘s way of saying you don’t need to work for anyone anymore.4. At home workouts can be very challenging but needed for me I was going to hot yoga so much I forgot what it felt like to actually work out for real for real so this is personally challenging for my body. 5. Find ways to reinvent your business I’ve been getting more work done now than all year it really gives me time to go over things that I need to fix and things that I need to improve on.6. Catch up with your friends and family on a daily basis instead of calling them once a year call them every day keep this habit even After the lockdown is over.6. Catch up on all your favorite shows and movies I watched more TV in the last two weeks than I ever have God knows when and it feels amazing.7. If you’re single download every single dating app and start communicating with people u never know you might find your next boyfriend / gf right now it’s going to force you to communicate like the 90s love stories we all miss. 8. Stay connected or reconnect with your spirituality pray and read the Bible !9. We got this! Stay focused don’t let this temporary situation determine the rest of your 2020. -JESSICA RICH
Hello everyone ! Wow cannot believe I have not written a blog in over a year. Blogging was never my favorite thing to do. I did enjoy it time to time building an audience before I opened my online store. A chance to just escape and say exactly what’s on your mind with no judgment. I must say it’s been one hell of a year. Since 2018 I have opened a physical store created at least 10 to 15 new styles. I even had time to launch a men’s collection featuring my all-time favorite crush JON B. It’s been a mix of emotions throughout the year. From continuing to build the brand and never having time to do anything else. While working out trying to still make time for friends. It’s been a blessing everything God has given me this year and thus far. Hopefully everyone’s doing amazing and continuing to follow their dreams. My biggest word of advice is never give up. Even when I want to tell myself I want to give up I have no choice but to keep going. I just had an amazing week CARDI B rocked my shoes last Sunday to the premiere of her new movie hustlers. Just when I didn’t think she was going to wear them she did. Everything takes time and sometimes people forget that you cannot rush perfection and you cannot build Rome in a day. Remember to take care of yourself before anybody else and never let anyone pull you in too many different directions. It’s OK to say no to people it’s OK to also be selfish with your time because at the end of the day you know what’s best for you. People always congratulate me on how well I’ve done in a short amount of time. These last three years of my life has been crucial. The reason why I’ve been so successful is because I’ve been very selfish with who I spend my time with and how much energy I take in from other people around me. It’s called tunnel vision you come up for air and to eat and to go back into focus mode because right now is crucial to finish off the rest of the year. Never let anyone take you off track because it only takes 1 wrong move or detour to throw you completely off track. Hope everyone has an amazing end of summer. Stay tuned for more new arrivals and more frequent blog post from me. XOXO JESSICA RICH
I have a nude obsession this year maybe because its something I was never really into. With whites and light colors you have to be so careful when out not to spill and ruin your night. I had a movie premier of a film I did called "An American In Hollywood" that released last night. I decided to wear this dress from Just Enaj that is so comfy and silky. My handbag was from an amazing bag line called Lany Handbags based here in LA. It was black and cream which popped the dress perfectly. I always recommend wearing a nude shoe with a nude dress it makes your legs look longer and you appear taller and skinnier which is always good in my book! Check out these cute nude shoes similar to mine here for only $36. Check out more bags from Lany here you will love them all.
Feb 17, 2017 This year I have refocused my attention on making myself better to the maximum potential. Just when we think we are doing well there is always room for improvement. Last year was a great year for me but I feel my energy was pulled in to many directions. I have now channelized my focus on me and loving me first before anyone else. I must say I feel good about 2017 so far and I am already feeling at my best and ready to concur whats next in this amazing thing called life.